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Moquettes in Coronation colours, 29 April 1953
 


Coronation moquette, 1953
Left: A designer at John Holdsworth & Co Ltd, Shaw Lodge Mills,
first sketches his design, then puts it on squared paper.
Right: The first production of the designed moquettes with
which the firm is hoping to break into the dollar markets.

Moquettes in Coronation colours

John Holdsworth & Co Ltd are making their first appearance at the British Industries Fair, showing, amongst other goods, moquettes with a Coronation motif in the coronation colours of the British Colour Council.

The colours are Marguerite Green, Elizabethan Red, Beau Blue, Spun Gold and Princess Grey.
The firm has done a considerable amount of export trade, particularly with Scandinavian countries.
Now it is hoping to secure North American orders of some size.

Moquettes are being produced in styles suitable for contemporary furniture as well as for use by road, rail, sea and air transport operators and by individuals. There is an important trade also in carpets with sponge rubber backs for furnishing cinemas, hotels and ships as well as the home.

Halifax Daily Courier and Guardian, 29th April 1953

[Note: The British Industries Fair was an important exhibition, held in two parts, at the centre in Birmingham and at Earls Court in London. The large complex of buildings in Birmingham were built in 1920, and for two weeks every year it was the most visited attraction in the country. The site was sold for housing in 1960, and replaced in 1976 with the opening of the National Exhibition Centre.]

© 2018 David W. Holdsworth  
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